Google Ads for home decor brands
Home decor is bought slowly. Shoppers search by room, style and material, compare across weeks and devices, and weigh the delivery cost before they commit. We build feeds, Shopping, Performance Max, Search and measurement around how furniture and decor actually get bought.
30 minutes. You leave with a written breakdown of what's costing you money in your account and what it's worth to fix. No pitch deck.
Home decor brands rarely lose on Google because of bids.
They lose to marketplaces with better feeds.
Client results
Screenshots from home decor clients' own Shopify analytics, compared against the period before we started. Nothing redrawn, nothing rounded up.
Why home decor accounts underperform
Shoppers type “oak dining table 180cm” or “cream boucle accent chair”. A feed that says “The Nordic Table” never matches. Material, size, colour and style have to live in the product title.
Bulky items need shipping costs and delivery times set properly in Merchant Center. Get it wrong and listings are disapproved, or shoppers meet the delivery fee at checkout and leave.
A sofa is researched for weeks across phone and desktop. Short attribution windows credit the final branded search and starve the Shopping and Performance Max campaigns that found the buyer.
What we manage
Each piece helps on its own. Run together they compound.
From the product shoot to the courier to the room it ends up in.
In their words
Unscripted. Recorded on the call, not in a studio.
Client messages
Unedited screenshots. Names blurred where clients asked.
Before you book
If you don't match this, the call won't be worth your time and we'll say so.
How it works
We audit titles, attributes, shipping settings, account structure and conversion tracking against how your category gets searched.
Feed rebuilt, shipping and delivery times corrected and attribution set before we spend a single euro.
Campaigns go live in sequence, split by room and margin. Brand defence sits in place from day one.
Weekly optimisation moves budget into what converts, with seasonal peaks planned months ahead, not the week before.
Free strategy call
Run by Raul Tavares. If you're not a fit, we'll tell you on the call.
Before the call
Not on price across the board, and you don't need to. You win the searches where you're the better answer: specific materials, styles and sizes that marketplaces list generically. We build the feed and campaigns to own those, and stop paying for broad terms marketplaces will always outbid you on.
Yes, if it's measured properly. High-ticket decor takes weeks and several visits to convert. We set attribution windows and reporting so the campaigns that start those journeys get the credit, instead of being cut for looking unprofitable in week one.
Both, each in the right place. The main product image needs to show the product clearly, with no promotional text or watermarks. Room and lifestyle shots go in as additional images, where they help the sale without risking disapprovals.
Shopping and Search visibility usually moves within 30 days. Home decor buying cycles are longer than most, so expect sales to compound over 60 to 90 days as conversion data builds.
A percentage of managed ad spend, agreed after the free audit once we know your catalogue and current account state. No long-term contract. Account access stays yours.
It's an audit. We open the account, show you what we find and put it in writing. If we're not the right fit we say so on the call.